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Surviving Main Street
Welcome to the Surviving Main Street podacst, the small business podcast helping creatives, skilled workers and visionaries launch and grow their business in competitve local markets, both online and brick n' mortar.
I’m your host Tammy Venneri, award-winning business owner, website and digital marketing consultant, and SCORE Mentor supported by the SBA.
Origin stories and practical advice for creative people who are on an unconventional path to full-time income doing what theey love. We're bringing you interviews and subject episodes from successful small business owners to help you overcome the unique challenges in competitve, local and seasonal markets.
Topics covered include market proof, feasibility, growth and scaling your business, practical marketing plans and social media strategies, website design to help SEO, understanding content creation for social media, how to engage your audience, creating customer avatars, analyzing your online visibility, adding new services, e-commerce. course creators, branding basics for your business type, customer service, and actionable business strategies that will encourage your willingness to adapt, collaborate, be flexible, compete and maintain the healthy mindset needed to thrive and feel fulfilled.
You must be authentic and deliver an amazing customer experience.
Here we go!
survivingmainstreet.com
PRESS & INTERVIEWS: fb & insta dm @survivingmainstreet or email survivingmainstreet@gmail.com
Surviving Main Street
EP 3: Saying Yes, When We Shoud Say No
Host and business coach, Tammy Venneri, and co-host and mindset coach, Laura Gaetani, discuss why saying yes to making exceptions in your business can be detrimental to your process, reputation and team morale. From creating a process to match your standards to strategy and mindset management, we look at the short-term gains versus the long-term damage. Four reasons why we might create bad habits in our business by saying yes, when we should say no are:
- Reason 1: The Customer is Always Right
- Reason 2: Lack of Policies and Standards
- Reason 3: Fear of Competition (and bad reviews)
- Reason 4: The Hero-syndrome (Over-committing)
Don't create confusion or distrust in your brand, by not having a standard process or providing information that can be easily found on your website and/or print material, where it is easy to find and refer to for customers and staff. Having a process and policy minimizes the burden of decision making on your staff and is your backup to respectfully declining special requests with a policy that matches your business standards.
There are long-term consequences to our actions that reflect on our work-life balance, When we make it a habit of saying yes and breaking our policy to make special exceptions, we lose time that we can never get back - time away from your family and friends, time away from self care, and time away from doing the extras for your business.
Tips and strategy on mindset are discussed to help small business owners say no more often, if the request to make an exception is one-sided. It all starts with knowing your standards and creating policies to match.
The business podcast for creatives, artists and visionaries in competitive markets and challenging seasonal locations. Interviews with succesful small business owners who are doing what they love and industry experts who have years of wisdom to share. Mindset, business strategy, marketing, planning, action. Be open, authentic, and adaptable. If you show up to do the work for your vision, your vision will show up and work for you.
To learn more about our small business services and mindset consulting, please log on to survivingmainstreet.com
Follow us on social @survivingmainstreet
All right reserved Surviving Main Street.
