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Surviving Main Street
Welcome to the Surviving Main Street podacst, the small business podcast helping creatives, skilled workers and visionaries launch and grow their business in competitve local markets, both online and brick n' mortar.
I’m your host Tammy Venneri, award-winning business owner, website and digital marketing consultant, and SCORE Mentor supported by the SBA.
Origin stories and practical advice for creative people who are on an unconventional path to full-time income doing what theey love. We're bringing you interviews and subject episodes from successful small business owners to help you overcome the unique challenges in competitve, local and seasonal markets.
Topics covered include market proof, feasibility, growth and scaling your business, practical marketing plans and social media strategies, website design to help SEO, understanding content creation for social media, how to engage your audience, creating customer avatars, analyzing your online visibility, adding new services, e-commerce. course creators, branding basics for your business type, customer service, and actionable business strategies that will encourage your willingness to adapt, collaborate, be flexible, compete and maintain the healthy mindset needed to thrive and feel fulfilled.
You must be authentic and deliver an amazing customer experience.
Here we go!
survivingmainstreet.com
PRESS & INTERVIEWS: fb & insta dm @survivingmainstreet or email survivingmainstreet@gmail.com
Surviving Main Street
EP 4: Customer Avatars for Target Marketing
Join host Tammy Venneri and co-host Laura Gaetani in this episode that covers how to create a customer avator.
Regardless of how long you've been in business, creating and referring to your customer avatar will be a "guiding light" for your marketing efforts, including where you spend your time and money trying to reach your core customers.
From general demographics to psychographic traits, we walk through the basics of defining who your core customer is, where they live, how old are they, what is their lifestyle, occupation, budget and level of expertise in reference to your mission, product and standards.
Join us in creating an avatar of your own, a representation you can use to guide you through your small business marketing efforts and product lineup.
Do you have a topic suggestion or pain point you need help with? Email us at survivingmainstreet.com
The business podcast for creatives, artists and visionaries in competitive markets and challenging seasonal locations. Interviews with succesful small business owners who are doing what they love and industry experts who have years of wisdom to share. Mindset, business strategy, marketing, planning, action. Be open, authentic, and adaptable. If you show up to do the work for your vision, your vision will show up and work for you.
To learn more about our small business services and mindset consulting, please log on to survivingmainstreet.com
Follow us on social @survivingmainstreet
All right reserved Surviving Main Street.
